Senior Executive Content Marketing

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Senior Executive Content Marketing

Marketing and Brand
Closing date: 25-May-2022

Description

RESPONSIBILITIES:

  • To communicate the Air Astana brand value effectively through the corporate website, merge mails and other digital channels by using a strong combination of skills such as: brand storytelling, content development and digital innovation.
  • To coordinate and execute a comprehensive omni channel digital communication strategy that ensures we serve our customers with useful, dynamic and engaging content through web, mobile, email and other emerging channels.
  • To plan and deliver content and proofreading for sales campaigns including email, website, mobile app and advertising programs that meet Air Astana's business objectives.
  • To use the content management systems for both website and mobile application to support the needs of the business unit.
  • To collaborate with creative, digital partners and agencies when applicable to create and tell meaningful and engaging stories for digital channels.
  • To build an editorial calendar for digital to deliver content in sync with marketing initiatives of the company.
  • To identify strategic content partnership opportunities to reach, educate and engage new customers.
  • To monitor new developments and technologies in content marketing tools, trends and applications.
  • To collaborate effectively with all parties involved in building holistic content plans across various digital communication channels with the help of expert project management skills.
  • To communicate and align the digital content strategy with key internal and external stakeholders by being a self-starter and lead the conversation.
  • To adjust and grow content marketing in such a way that the essence, art and emotion of the Air Astana brand are instilled in customers' minds and hearts.
  • To use the knowledge of customer journey patterns on the website and mobile app as well as cross channel journey patterns to deliver valuable, timely and relevant digital content.
  • To be on the pulse of the customer and be aware of the discussion on Social Media platforms.
  • To collaborate with regional offices and relevant business teams to stay current regarding upcoming digital marketing needs, sales promotions or events.
  • To work closely with Web Analyst and Online Sales Analyst on regular analysis of website and mobile application traffic and sales.
  • To work closely with digital marketing specialist(s) to get best results digital campaigns across all digital channels.
  • To cooperate with the Marketing team on creating and updating the website  and app's graphical content in correct and timely manner.
  • To represent Sales and Marketing department in ECSG (eCommerce Steering Group) in Online Sales Manager’s absence.
  • To represent Online Sales team on weekly Sales and Marketing Department managers meetings in Online Sales Manager’s absence.
  • To assist Online Sales Manager in various projects and provide general administrative support.

REQIIREMENTS:

  • Bachelor degree in marketing or journalism.
  • Previous relevant work experience required +/- 2 years
  • Fluent Russian, Kazakh and English with impeccable spoken and written literacy in all three languages
  • Advanced skills in writing informative texts/SEO texts that sell, ability to write concise and appealing copy
  • Creativity, ability to come up with powerful headlines
  • Ability to write quickly without compromising quality
  • Passion for content creation, digital marketing and constant learning
  • Strong time management skills
  • Advanced PC user
  • Committed team player
  • Strong critical thinking skills
  • Diligent, responsible and result-oriented
  • Exceptional attention to detail
  • Commitment to keeping his/her skills and knowledge up to date
  • Energetic individual with a high level of initiative, self-motivated, highly organized and able to multitask while meeting numerous daily deadlines
  • Working knowledge of Content Management Systems
  • Interested in aviation and travel industry

knowledge of HTML is an advantage

LOCATION
Almaty , Kazakhstan

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