· Development, creation and implementation of marketing programs and B2C campaigns through digital channels to expand and increase revenues from airline sales using a number of technologies, such as paid online advertising, optimization for search systems, email marketing, mobile
marketing, personalization and automation.
· Development and implementation of a marketing communication strategy, participation in the development of omni-channel:
· Development and customization of highly effective advertising campaigns in Google and Yandex (contextual and display advertising, remarketing), Google Display Networks, YouTube, Facebook, Instagram (targeted advertising in social networks),
· Maintenance, analysis and optimization of advertising campaigns; marketing channels and tools, CPC (cost per click), CPA (cost per action)
· Adjustment of analytics systems, goals tracking, advertising campaign effectiveness;
· Planning of budgets for advertising campaigns;
· Preparation of reports on the effectiveness and results of advertising campaigns.
· Preparation of calculations for a media plan;
· Coordination of the work of the email marketing and search optimization agency: approval of a media plan, content of letters, coordination of deadlines
· Collaboration with SMM, content marketing specialist (s) and copywriters on a continuous basis to achieve the best digital campaign results across all digital channels.
· Competent user of Google Analytics/Yandex Metrics
· Competent user of GoogleAdWords/Ya.Direct/Facebook Ads
· Availability of Google, Yandex, Facebook certificates would be an asset
· Knowledge of search ranking mechanisms and email marketing,
· At least 3 years work experience in a position with similar duties
· Proficiency in Kazakh, Russian, upper-intermediate English
· Knowledge of GTM, settings of pixels from various systems
· Ability to customize remarketing audiences
· Knowledge of Excel, Google Sheets;
Almaty , Kazakhstan