Description

Responsibilities:

• Manage tasks and oversee the work of the SMM structural division. Assign tasks and monitor their execution to achieve strategic goals.
• Ensure strategy alignment and oversee content plans for social media platforms: Instagram, TikTok, YouTube, X (Twitter), Telegram, LinkedIn, Threads, and Facebook.
• Define requirements for video materials and texts in collaboration with the team.
• Develop unique content (posts, stories, reels, videos, etc.) tailored to each platform. Coordinate work with designers and videographers to create high-quality visual and video content.
• Monitor comments and messages, respond promptly to questions and feedback.
• Generate creative ideas to improve visual content.
• Plan and organize photoshoots and video shoots.
• Analyze campaign performance: reach, engagement, clicks, and conversions.
• Organize partnerships with bloggers and influencers; develop collaborative campaigns.
• Prepare reports with recommendations for optimization.

Requirements:

• Higher education in marketing, PR, journalism, or related fields.
• Fluency in Kazakh, Russian, and English.
• Knowledge of social media algorithms, tools, and guidelines. Deep understanding and experience in increasing engagement and monitoring KPIs.
• At least 3 years of experience in SMM and PR (experience in airlines, transportation, or technology sectors is preferred).
• Experience managing a team and implementing large-scale SMM projects.
• Stay updated on current trends and apply them to work.
• Responsibility, literacy, discipline, creativity, initiative, attention to detail, and result-oriented approach.
• Leadership skills, the ability to inspire and motivate, teamwork, multitasking, meeting tight deadlines, and stress resilience.
• Analytical thinking and the ability to work with metrics and statistics.
• Strong content management and production skills. Proficiency in script planning, mobile shooting, and video editing.
• Knowledge of professional software and a willingness to learn and master new tools.
• A creative portfolio with examples of work and cases.