Description

RESPONSIBILITIES:

• Developing a brand management strategy and a plan for its implementation;
• Creating a marketing plan aligned with business objectives and ensuring its execution;
• Preparing and overseeing the marketing and brand unit’s budget;
• Conducting market research and analyzing competitor activities, studying market trends, and identifying new opportunities to enhance Airline’s customer experience;
• Providing marketing and advertising support to the company's internal clients;
• Collaboration with external partners, chambers of commerce, sports clubs, governmental and commercial organizations on sponsorship and barter agreements;
• Collaboration with advertising and creative agencies, suppliers of promotional and branded products, subcontractors, event agencies, etc.;
• Handling administrative tasks related to contracts and payments. Preparing reports and maintaining documentation on marketing activities;
• Managing the work of the marketing and brand department, proposing business process optimizations, and developing plans to achieve unit’s KPIs;
• Creating conditions for the development and growth of team members in the marketing and brand department, ensuring high level of engagement, professionalism, and effectiveness.

REQUIREMENTS:

• Higher education in Marketing / advertising / economics / PR and communication;
• MBA is preferred;
• Experience in a similar position from 5+ years;
• Team management experience from 3+ people;
• Data analytics skills, evaluation of the effectiveness of marketing activities;
• Multi-tasking skills;
• Excellent knowledge of English, Russian and Kazakh;
• Time management skills;
• Creative thinking, analytical mindset, proactivity, focus on results, consistency, project management skills;
• Strong leadership, communication and organizational skills;
• Knowledge and use of the Amadeus Global Booking System is welcomed.