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Senior Executive Content Marketing

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Senior Executive Content Marketing

Marketing and Brand
Closing date: 18-Jul-2025

Description

Candidate Requirements:

  • At least 3 years of experience in content marketing, copywriting, or related fields
  • Higher education (preferably in Marketing, Journalism, Linguistics, or Communications)
  • Fluent English (Upper-Intermediate level or higher)
  • Excellent written and verbal communication skills
  • Ability to create unique, persuasive, and audience-tailored content
  • Experience working with SEO principles and understanding their impact on content
  • Content planning and management skills
  • Creative thinking, high self-organization, ability to work under multitasking and tight deadlines
  • Out-of-the-box thinking, strong teamwork, and self-management skills
  • Experience collaborating with various departments
  • Knowledge of current content marketing trends and digital platforms
  • Skills in analyzing content performance and optimizing based on metrics will be an advantage
  • Out-of-the-box thinking, teamwork, and strong self-organization

Main responsibilities:

  • Together with marketing, innovation, CC, CR and other units review current navigation on website and introduce new easier navigation with better copywriting.
    • Divide information and pages into logical sections.
  • Review and begin work on accumulated ad-hoc requests from departments (e.g., powerbank carriage rules, services, standards).
    • Provide copywriting support for new pages, website rules, and other content in three languages upon department requests.
  • Review quality control of all current published content on the website and app, including copywriting and consistency with FlyArystan’s brand tone.
    • General FAQ on website.
    • Country Entry regulations
    • Etc.
  • Adapt content for the launch of new functions (upcoming new products like Kiwi Worldwide FAQ, Upgrade Bundle in Manage Booking, Add Infant, Codeshare FAQ, etc.).
    • Ensure a consistent tone of voice and storytelling across all digital platforms.
  • Manage Chinese content localization with translators and supervise all related publications.

 

Translation & Localization

  • Prepare new homepage content and translations into three languages during upcoming redesign.
  • Translate and localize interface texts, system messages, forms, and notifications into Kazakh, Russian, and English.

UI/UX Text Management

  • Edit and adapt existing texts on homepage, internal website sections, and mobile app for improved UX.
  • Participate in UX reviews for interface elements and phrasing (e.g., buttons, hints, error messages, confirmations).
  • Collaborate with IT, Online Sales, Innovation, and marketing teams for timely implementation of content updates.

 

Content Maintenance & Quality Assurance

  • Regularly check and update all texts across the website and app, including system messages.
  • Review current texts for spelling, logic, stylistic errors, and remove outdated language.
  • Prevent content duplication on the website and app.

 

 

LOCATION
Almaty , Kazakhstan

Full day

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