Senior Executive Marketing and Brand development

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Senior Executive Marketing and Brand development

Marketing and Brand
Closing date: 30-Jan-2024

Description

RESPONSIBILITIES:

  • Strategic planning of marketing and advertising activities of the company;
  • Market research, collection and analysis of information;
  • Planning, budgeting and implementation of marketing activities;
  • Participation in the formation of an advertising strategy, drawing up an advertising budget plan for a month, quarter, year within the framework of agreed activities, approved cost estimates and media plans;
  • Analysis of advertising campaigns and preparation of reporting presentations on advertising activities carried out, as well as reports on requests in accordance with the tasks set;
  • Participation in the development of campaign creative, key message, negotiating with suppliers;
  • Analysis of competitors' activities, study of market trends, generation of ideas, ability to offer non-standard solutions for brand/service promotion;
  • Communication and control of service/goods providers;
  • Knowledge of digital communication channels, knowledge of targeted, contextual, display advertising, e-marketing
  • Work with projects, advertising and communication agencies, manufacturers of souvenirs and promotional products, contractors, event agencies, etc.;
  • Conclusion of contracts, estimates and project management;
  • Interaction and marketing support for internal clients of the company;
  • Interaction and coordination of the work of the creative team, preparation of promotional materials (writing technical specifications and briefs, coordination, control);
  • Communication with different divisions of the company for the successful implementation of marketing activities;
  • Work with external clients, chambers of commerce, sports clubs, organizations on sponsorship and barter interactions.

REQUIREMENTS:

  • Higher education in the field of Marketing / advertising / economics / PR and communication;
  • At least 3 years experience in a similar position.
  • Confident PC user, MS Office.
  • Presentation skills, project management skills;
  • Experience in interaction with suppliers and knowledge of business communication ethics;
  • Knowledge in digital marketing
  • Competent oral and written speech, attentiveness and stress resistance;
  • Excellent command of Russian, Kazakh and English.
  • Knowledge of document management principles
  • Responsibility and self-discipline, ability to plan one's work, time management;
  • Ability to manage multiple projects at the same time;
  • Knowledge and use of the Amadeus Global Booking System preferred

Candidates who received an invitation for an interview should prepare and present in 3 languages ​​a plan to promote the new Almaty-Tokyo route, including text for our website, landing page, push message, outdoor advertising and radio jingle for 20 seconds.

LOCATION
Almaty , Kazakhstan

Full day

Closing date: 30-Jan-2024