Description

The manager is responsible for the work of the company's online sales department, is responsible for generating sales and increasing traffic through online channels, controls the technical condition, design and structure of online sales channels (website and application of the company), analyzes the work of digital marketers, web developers, that affect traffic.

Responsibilities:

• To run and oversee all online sales activities (own e-assets, outsource aggregators and other digital partners) in relation to traffic acquisition, sales, conversion and a/b testing and reporting (Power BI, excel, google analytics)
• To execute ecommerce strategy to improve website and app performance
• To monitor and improve website and app speed together with developers
• To initiate and analyze marketing promotions to increase traffic and reach KPIs
• Research market to discover new trends and technologies to improve website and app performance
• Analyze various data to deliver data driven strategies to deliver top performance and achieve KPIs
• Analyze and increase traffic from digital marketing channels across PPC, SEO, Display, email marketing and social media
• Analyze UX/UI performance and its effect on online sales
• Report on performance

• Managing a team of three specialists

• Working with data from the booking system

Skills, Knowledge and Experience:

• Minimum 3 years’ experience in a similar role and /or bachelors’ degree in Digital Marketing or related field.
• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
• Confidence developing and overseeing eCommerce-focused digital marketing strategies.
• Understanding of UX, web design, customer flow and web analysis.
• Confidence in traffic analysis, reporting tools and optimization.
• Knowledge of website and app speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools.