Description

RESPONSIBILITIES:

• Analysis of sales data and user behavior on the website: Using analytics tools (Google Analytics, Yandex.Metrica, Amplitude, etc.) to track key performance indicators (KPI). Preparing regular reports and presentations on online sales results, end-to-end conversion, and sales improvement proposals.
• Analysis of the competitive environment and market trends: Comparison with competitors and identification of best practices for application on the website and in the application. Monitoring market trends to adapt the strategy.
• Ensuring a high level of customer service on the website: Managing and improving the user experience (UX/UI) on the website. Working with customer feedback and suggestions, implementing improvements based on the data received.
• Interaction with the IT department: Solving technical problems on the website, improving its functionality and performance. Implementing new technical solutions and integrations to improve the efficiency of the website.

REQUIREMENTS:

• Education: Higher, in marketing, information technology.
• Work experience: 3 years in e-commerce.
• Knowledge and skills: Knowledge of web and mobile analytics (Google Analytics 4, Amplitude). Knowledge of SQL, experience with PowerBI, Looker Studio, BigQuery are required. Working with Python, experience setting up Google Ads conversions, Meta Pixel will give an advantage.
• Personal qualities: Analytical mindset. Excellent communication and organizational skills. Initiative and ability to work in a team.